This business model works when consumers click on the advertisements they see and place orders on social media.
To enhance their ads, Giikin faces huge marketing workloads in each phase.
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Massive demand for bestseller prediction
Sell-through rate reduced by overstocking
Massive demand for bestseller prediction
Sell-through rate reduced by overstocking
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Costly and inefficient design
High labor and time costs
Costly and inefficient design
High labor and time costs
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Low conversion rate
Incomplete user profiles
Recommendation and search bottlenecks
Low conversion rate
Incomplete user profiles
Recommendation and search bottlenecks
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Manual customer service
Demand for smart,
localized customer service
Manual customer service
Demand for smart,
localized customer service
Combining Huawei's AI and big data and Giikin's commercial expertise
the result is an intelligent platform for cross-border e-commerce, with product selection, design, advertising, and customer service.
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Intelligent product selection
Sales forecast,
mIning and analysis of historical data and behavior
Sell-through rate/month
75% vs90%
Sales forecast,
mIning and analysis of historical data and behavior
Sell-through rate/month
75% vs90%
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Intelligent design
Image cropping/joining, creative template, AI translation, material production, and standardized display generation
Ads/person-day
2–3 vs40–60
Image cropping/joining, creative template, AI translation, material production, and standardized display generation
Ads/person-day
2–3 vs40–60
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Intelligent advertising
Smart search,
user analysis, A/B test, and precision recommendation
CTR
2.5% vs3.75%
Smart search,
user analysis, A/B test, and precision recommendation
CTR
2.5% vs3.75%
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Intelligent customer service
Multilingual support,
follow-up/voice quality check,
Q&A and guides in 19 languages, and verification for incomplete purchases
Person-day
20 vs10
Multilingual support,
follow-up/voice quality check,
Q&A and guides in 19 languages, and verification for incomplete purchases
Person-day
20 vs10
Huawei Cloud + Huawei Mobile Cloud
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Higher sell-through rate 15%
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Higher ad design efficiency 20%
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Lower ad design cost per year 18 million
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Higher ad click conversion rate 50%
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Higher service efficiency 100%
The cross-border e-commerce industry is developing rapidly and shifts from widening to deepening its operations. Giikin continues its work with Huawei Cloud and Huawei Mobile Cloud in product selection, innovation, advertising, and other scenarios to grow and serve its global consumers.
The cross-border e-commerce industry is developing rapidly and shifts from widening to deepening its operations. Giikin continues its work with Huawei Cloud and Huawei Mobile Cloud in product selection, innovation, advertising, and other scenarios to grow and serve its global consumers.